Argon Promotional Products and Promotional Gifts.

Promotional umbrellas are the idea product for large conferences and even sports events. Even international wrestling matches make use of beautifully designed umbrella to advertise their local tours. You can do the same, as a component of your overall advertising campaign.

Colour Matters
Do not be deluded by those who make use of only black and white when printing on the canopy. While it is not generally easy to strike a balance of colours (especially if you are financially limited to one or two panels only), the reward is quite beneficial to the communication capability of your advertisement.

As a rule of thumb, make use of solid, bright colours. If you can, stick to bright, primary colours. Red, black and yellow are by far the best colours used in print advertising.

The Effect of Colours
As we have mentioned, red, black and yellow are effective in conveying the advertisement. But have you ever thought, why? Red is a naturally pleasing colour, and creates a sense of urgency in the audience. This is the reason why many fast food restaurants have banners with predominantly red backgrounds.

Black on the other hand is the best colour for text. Since we have been staring at books printed with black ink all our lives, people find it easier to read text printed in black (in contrast with text printed in violet or green).

The reason for this is when the eyes take notice of black text the vision is locked within the text (since the colour is deep and bright) and is forced to continue reading. Also, black does not fade easily, especially if dye sublimation is used in the imprinting process.

The Logos Shape
If you want people to take notice of your company logo, it’s best to present a round logo as opposed to a narrow, oblong logo. The reason for this is again the appreciation of the image- people are more like to explore the dimensions of a nice round figure. You can also print text around the borders of the round figure, and people can easily read the text as they look at the logo.

Hopefully these tips are useful to you when you think about purchasing some promotional umbrellas for your next campaign.  A well thought out design will get you noticed and give great brand recall.

When you give your thought to something that you are constantly exposed to through the day at various times, whether in the office or at home, is very modestly priced and offers plenty of opportunity to let your imagination run riot, you could be thinking of a very potent item of promotional merchandise and one item that immediately springs to mind is the mouse mat.

This is very much an essential component of our daily life and this is one of the primary reasons as to why it makes such an efficient tool in the promotional merchandise collection.  We all know that the main objective of handing over a giveaway is to not only express gratitude for support rendered by the customers but also to ensure that customers remember your company and continue to favour it with more business in the days to come.  Giving promotional mouse mats fits the bill perfectly as you can make your brand and logo an inseparable part of your customer’s daily life and enjoy constant exposure to not only your customer but also to the many visitors and employees who drop in and work for him.  The beauty about these useful and popular products is that they can be coloured vibrantly and a large surface area makes it convenient to display any message that you would want.  An attractively coloured design is sure to entice attention and people are bound to read your advertising message as well as look at the company logo, thereby fully meeting your objective.  Modern printing technology through a four colour print process has ensured that you can get the colour combination you want and any shade can be printed.

In addition to the varied colours, you can now choose a mouse mat that can calculate, some can act as USB points and also some which can accommodate business cards or photographs.  Such is the variety and flexibility on offer nowadays that it is very easy to customize your choice according to the needs of the customer or according to what you feel would go down well with your business associates.  It is not as if all this customization is going to cost the earth, you can get decently priced promotional mouse mats and there are models suited to all requirements.  It is only a question of choosing the one you want.

With so much choice on offer you should be able to find the right promotional mouse mat for your needs.  Value for money and good brand visibility is just one reason why this popular product is in such demand.

The simple promotional mouse mat is found in almost every office.  It is a great marketing idea and many offices are resorting to this brilliant idea of gifting.  A mouse mat with the company logo is a wonderful way of marketing the company’s brand image.  The company’s emblem on the surface lends a feeling of security and stability to the employees. Gifting these useful products is a totally new concept when compared to the traditional methods of advertising and marketing.  They help in conveying the message of the company in a simpler manner, without being overly showy or pompous.

With computers pervading many homes and offices, there is no one single person who does not use the computer.  When there is a computer, there has to be a mouse mat.  When this printed with the company’s logo and message, it is catchier and people are able to relate to it.  Companies can print the message in catchy and bright colours so that everyone remembers it. When the company’s name is displayed on the surface, people automatically get familiar with the brand image.  Companies can also gift these to employees.  Employees would take pride in possessing such a product.

The main idea behind using promotional merchandise is that companies want to make sure that their brand image still holds fresh in the minds of the people.  Using this method is a way to remind people of the company.    Gifting a mouse mat is a personalized way of reaching out to customers and employees and meets that objective very well.

These can also be gifted to employees either at a sales conference or during a meeting. The employees also feel grateful for having received this popular gift.   The company should make sure that the quality of the design is good since it would be used day in and day out.

The company has to identify what kind of people they want to attract with these promotional mouse mats.  Depending on the audience they want to cater to, these can be customized and delivered.  The plethora of choices in terms of sizes, shapes, designs and colours have made it relatively easy for anybody to take their pick of the design and colour combination they would want to use. They offer both utility and convenience.  It also works out to be cheaper when compared to other promotional merchandise.  There can be a variety of permutations and combinations which can be explored when it comes to this handy, useful and popular product.

A well thought out marketing strategy backing the distribution of promotional mugs can greatly assist you in fulfilling your branding objectives.  You can be profitable only if you have a thriving business and that can happen only with loyal customers, who in turn need to be constantly reminded about your brand, lest they think of alternatives.  With traditional advertising becoming out of reach for most companies, promotional mugs is a prudent option available.

They are attractive to look at and due to easy customization, can present your company insignia and message very prominently.  Well crafted and designed mugs do much of the brand promotion very effectively for you and what’s more, there is a sense of solidity and durability about this item that makes your logo remain in the eye of the customer for an extended period of time.  These products, being common use items have much greater visibility and are virtually unrestricted in their reach.  They also make for excellent business gifts if properly and creatively designed.

You can also gift mugs to your employees, especially the customer facing ones at the front end.  Any visitor noticing the receptionist for instance, drinking out of an attractively designed mug is bound to get impressed.  The visitors to your office should never be taken lightly as they have the ability to influence and spread good and bad messages about your office.  They also have the capacity to link you with potential business through some of their contacts, whom you may have never met.  Hence, projecting professionalism and conveying the right impression is always important for a business to succeed. This is not to say that they can bring you business but to convey the fact that even a simple event of some visitor noticing your receptionist having her mug of tea can send subtle positive advertising messages, if given due care and attention in the way the mug is crafted and in the manner, the message is imprinted on it.

With so many different styles and materials such as steel, plastic or china as options, you can have them sporting unique looks that suit different moods, such as the formal business type or the real sporty type and even designs that are artistic.  There is really no dearth of choice as far as this type of promotional merchandise is concerned and the good news is that they are not going to stretch your budget too much.

The popularity of promotional mugs is such that you have many companies choosing to distribute them as their method of brand promotion.   If you are also going to opt for promotional mugs, then you need to be really creative and innovative in carving out your own brand identity amongst this clutter and stand out as a distinct brand for your campaign to be successful.

With stiff competition from every quarter, corporate houses and businesses are figuring out new marketing approaches to garner and to reach out to prospective customers. Print ads, audio visual ads and online ads definitely help businesses to promote themselves. However, a small gesture like giving out promotional gifts helps enterprises to get closer to their target audience and imprint their brand in the minds of the general public.

Brand awareness, the main aim of any advertising campaign or marketing strategy helps business ventures, big or small to be recognized by a large number of people. Promoting your company or business bluntly through advertisements will get you customers but doing it with promotional products gets you more customers. The recipients of the gifts will reciprocate your gesture by buying your products and becoming your endorsers.

Recognizing the target group of your company and marketing your products/brand/services to them helps you in amassing profits. Select promotional gifts that suit your target band. The item you distribute to the public must enhance your brand visibility and be useful too. Choose durable products that last for a longer period over the attractive and short-lived ones. Your chosen giveaways should remind your customers and the prospective ones of your brand/product.

You can give away items like promotional mugs, t-shirts, keyrings, calendars, notepads, caps, bags, fridge magnets, ice scrapers and pens, etc. Posters, leaflets and pamphlets are also distributed as gifts. Fun items like frisbees and foam hands are also used for promoting a brand. It is imperative to have your company’s logo, name, slogan and colour scheme on the body of the products.

They can be distributed to people at exhibition venues and crowded places like malls. You can enter into an understanding with the nearby radio station and give away these gifts as prizes, for trivia contests organized by the radio stations. You can sponsor community and sports events and distribute your giveaways as rewards. You can even give out these items for a fund raising event.

Dubbed as cost-effective marketing tools, these are known to suit any kind of budget. Being economical they are chosen by many companies and individuals to market their products/services along with traditional methods of marketing. The promotional gifts can range from a simple pen to Mp3 players. Irrespective of the gift you give, you are assured of greater prospects and better profits with this simple and innovative marketing move.

A well thought out marketing strategy backing the distribution of promotional mugs can greatly assist you in fulfilling your branding objectives.  You can be profitable only if you have a thriving business and that can happen only with loyal customers, who in turn need to be constantly reminded about your brand, lest they think of alternatives.  With traditional advertising becoming out of reach for most companies, promotional mugs is a prudent option available.

They are attractive to look at and due to easy customization, can present your company insignia and message very prominently.  Well crafted and designed mugs do much of the brand promotion very effectively for you and what’s more, there is a sense of solidity and durability about this item that makes your logo remain in the eye of the customer for an extended period of time.  These products, being common use items have much greater visibility and are virtually unrestricted in their reach.  They also make for excellent business gifts if properly and creatively designed.

You can also gift mugs to your employees, especially the customer facing ones at the front end.  Any visitor noticing the receptionist for instance, drinking out of an attractively designed mug is bound to get impressed.  The visitors to your office should never be taken lightly as they have the ability to influence and spread good and bad messages about your office.  They also have the capacity to link you with potential business through some of their contacts, whom you may have never met.  Hence, projecting professionalism and conveying the right impression is always important for a business to succeed. This is not to say that printed mugs can bring you business but to convey the fact that even a simple event of some visitor noticing your receptionist having her mug of tea can send subtle positive advertising messages, if given due care and attention in the way the product is crafted and in the manner, the message is imprinted on it.

With so many different styles and materials such as steel, plastic or china as options, you can have designs sporting looks that suit different moods, such as the formal business type or the real sporty type and even mugs that are artistic.  There is really no dearth of choice as far as this item is concerned and the good news is that they are not going to stretch your budget too much.

The popularity of promotional mugs is such that you have many companies choosing to distribute them as their method of brand promotion.   If you are also going to opt for this popular product, then you need to be really creative and innovative in carving out your own brand identity amongst this clutter and stand out as a distinct brand for your campaign to be successful.

In this free market with many products and services jostling for space and customer attention, you need to keep coming out with creative marketing plans to make sure your brand is not forgotten and it should not become an “out of sight out of mind” story.  Conventional media campaigns are far too expensive and cannot be a regular choice.  You have no other option but to fall back on the distribution of promotional items to your customers in order to remain visible and in this regard, one item that has been consistently making its mark has been the promotional mouse mat. This product, in terms of popularity and variety available, has in fact raced ahead of other items like mugs, t-shirts and pens, leaving them way behind.  It is not really a surprise given the fantastic all round parameters it is able to fulfill as a promotional item.  Whether it is its utility in serving a very important business need or its durability in remaining robust and functional for over a year or whether its value as a great advertising medium, the promotional mouse mats come up trumps each time.  When you compute the intangible savings associated with all these positive attributes, you have the ideal item for a successful promotional campaign.

You may be asking yourself what is it that makes the promotional mouse mat such a fantastic advertising medium? There are many reasons for their success, but the one that stands out most is their utility. Dissimilar to other promotional gifts such as pens and mugs which are used on an ad hoc basis, mouse mats are used continually on a daily basis. In the digital age we all live in, surviving without a personal computer is a near impossibility and it is at the computer that we spend many hours of the day, either at the office or at home.

So while your customer is seated at his desk in front of his computer, you have the perfect opportunity in placing your brand in front of your customer through an innovatively designed and creatively printed mouse mat.  The affordable pricing of this item is enough reason as to why you should opt for them on a regular basis.  With computers having invaded every precinct of our existence, your chosen style with trendy use of colours will be well accepted everywhere.

With promotional mouse mats, you do not face any constraint of advertising space and its durability means that your brand gets noticed for a much longer period as opposed to some of the other promotional items like the pens or t-shirts which can either get lost or are discarded after some time.

The human being wants attention.  Right from infancy, we clamour for attention and it seems as if only when you can get attention, will you get what you want.  It sounds something like “the crying baby gets the milk” quote that seems to keep rearing itself up again and again.

Well, is seems like brands are no different and businesses can thrive only if you can draw the attention of your customers and the general public at regular intervals.  Otherwise it looks as if the “out of sight, out of mind” quote would become true and that means kaput for business.  Getting the attention is however, easier said than done, what with the surfeit of marketing and aggressive promotions that are constantly under way from various companies like yourself and the customer having to face a deluge of campaigns, making it difficult for him to distinguish one from the other.

Promotional items have often proved effective in meeting this objective and many companies have hopped on to this bandwagon as well. The challenge in this space now, is to choose an item that can produce the best visibility for the brand and draw the attention of the maximum number of people to your brand.  Some of the time tested items like pens, mugs, and keyrings do have their strong points but suffer in terms of attracting wide attention at a single point in time and also do not allow for expansive messages due to constraint of space.  However, in terms of grabbing immediate attention of a large number of people at one time, nothing can beat the promotional umbrella.  That is because its wide canopy provides an ideal space to imprint the logo as well as essential contact information such as phone numbers as well as the website address.  This is a great advantage as your brand and important company information reaches many people at one time and you can get enquiries pretty fast from persons interested in your products.

Choosing the right promotional umbrella is a far easier task, thanks to the huge number of choices available that will complement your company logo and colours in the manner you want.  Customizing messages by imprinting them with eye catching designs relevant to your company business is also possible.  Since the space on the canopy is quite sufficient, you can experiment with different font styles, the idea being that your messages must be visible and clear from a distance.  While bright coloured promotional umbrellas always turn heads, it is the graphics on the imprints that grabs attention and that is an area you can make your own with some careful thinking and font selection.

With the global recession in full swing, marketing spends have drastically been cut and everybody is having a tough time reallocating resources for their branding campaigns.  The approach now is more on selective and focused marketing rather than a broad based random advertising campaign.  So the more expensive promotional campaigns are now being given the pass in favour of low budget, low profile advertising and promotional gifts are making their presence felt in helping a brand really stand out.

Some very good products like desk sets and other attractive corporate gifts are at hand to ensure that even your low budget campaign, when directed at the right people can pay you very good dividends.  Moreover, the perceived value of some of the products available permits them to automatically qualify as top end gifts and this is of great benefit in times like these, when the economy is slow and every penny counts.  It means that you get more for less and as far as the customer is concerned, he is also happy to receive them thanks to his enhanced perception of such items.

This perceived value of a promotional gift gets a big fillip if you can match it with the utility requirement of the recipient, meaning the customer would have anyways purchased the item if it were not gifted to him by you. You can imagine the gratitude and recollection for your brand in such a situation and this becomes a classic case of making the best use of your available resources to come out with a win-win for everybody.
Other promotional gifts include business bags and luggage and these are again perceived to be of high value, especially the branded ones.  For a corporate professional, they are always welcome and are worth pursuing.  Some other luxurious items are Waterman pens and watches and these have always been well received.  They have high price tags and can be given to only your premium customers.  In terms of perceived value, another item that comes to mind is branded golf luggage, though this is not something that is often distributed due to its specific function.  Silver plated gifts also make for excellent corporate givaways as they have an exclusive feel about them.

It is thus clear that it is not always necessary to only go for big bang advertising blasts and splurge a lot of money in the process.  Knowing the customer’s preference and adapting your purchase of promotional gifts can possibly give even better results than the traditional form of advertising.  A freeze or cut on ad spend is not therefore a bad thing after all.  It forces you to come out with out of the box ideas and use your resources in the best manner possible and if at the end of it you are successful, then you would have done your job as a responsible company employee.

Let us take a closer look at some of our conference folder types:

1) Leather - The Classy Promotional Gift
In promotional leather conference folders, you have the combination of a lot of class and durability.  Recipients feel proud to receive such gifts and they form a very high opinion of your company and brand when you hand over products of this pedigree.  When compared to the vinyl or microfiber ones, the leather designs not only last for a much longer time but retain their chic look.  They are very robust in being able to accommodate many more documents without bending or sagging.  Due to these qualities of utility, durability and good looks, they provide you with an excellent return on investment.  You can also buy them in a wide price range, meaning there is something for everybody and there need not be a budget constraint when purchasing these items.

2) Ring Binder Designs - Ultimate Promotional Conference Gift
When it comes to attending a conference or seminar, you cannot go wrong with handing out ring binder designs to your premier executives.  With the company logo proudly displayed on them, they convey a very professional image about your company.

True to their name, these folders come with a fused binder arrangement that ensures proper upkeep and preservation of your important documents besides slots for other accessories like pens, calculators and any other item.  These facilities make them preferred promotional gifts for any such conference or seminar.

3) General Utility Folders
In general, conference folders are excellent items to give away due to the utility they present for people of all ages and vocations.  So whether it is a student who needs to keep his worksheets or the office goers who need to place files and office stationery in their respective slots, everybody benefits due to the organized approach that such folders demand and nobody needs to rummage for anything.  Another point in their favour is the customization that they lend themselves to, in terms of the different shapes and the variety of material that they can be made from.  When you have a divergence of participants in a conference, you can tailor make your folders suiting the requirements of these participants making them happy and satisfied and they will also carry back fond memories of the event, thanks to your thoughtfulness.

Conference folders have great durability and can be used by the recipients long after the event.  This way, they continue to expose your brand to the general public each time they are used by the recipients.  Companies have realized the potential of these items as perfect marketing ambassadors and that explains the sustained popularity of these popular and useful products.