Argon Promotional Products and Promotional Gifts. » 2010 » March

All of us are aware that a gift need not be very high priced for it to catch our fancy.  Anything that is of use, is durable and easy to maintain will be welcomed irrespective of its price or value.  Promotional items that have been popular for many years like coffee mugs, pens, umbrellas and many more have survived purely because they have met the needs of the recipient, despite not being of very high value.  It is in this category that promotional keyrings also fall, as notwithstanding their low value, they continue to remain popular amongst companies and recipients.  The reasons are not hard to find.  They are very influential advertisers, subtly reminding the user of the brand every time he uses it and in terms of variety, choice and budget, they are difficult to surpass.  This is one promotional product that has made a very positive impression amongst all recipients and that also explains as to why so many different and innovative creations keep making their bow every year. An example is the acrylic type, where with the help of inserts, you can colour print both sides.

Promotional keyrings made out of other materials like PVC, silicon, plastic and vinyl make it possible for the budget conscious to take their pick in bulk quantities and they make for ideal gifts during tradeshows and community awareness events, where the accent is on mass distribution.  Pay some more and you can avail yourself of designs with added features like an ice scraper, a torch light or even a bottle opener.  They can be made out of bonded leather and these have always been a favourite and so are the trolley coin key fobs which are equally in vogue.

Going up the ladder, you have the popular executive choices.  These designs are made out of metal or a combination of metal and leather which permit high quality engraving such that the impression on the leather is ever lasting.  They also come with a protective shield which makes colour printing feasible.  They look very chic and sophisticated due to the material used as a contrast.  So you can have a rough as well as a smooth finish on it, enhancing the brand appeal and giving it a superior façade.

If you have the budget to spend, you can also opt for a multi tool design which also has an LED as one combination.  There are many such combinations available which you can choose from and these are items which you can distribute to your top end customers.  They are well worth the money spent and your customer is sure to have a very favourable impression about your brand.

As mentioned earlier, there is something to suit all budgets and that is what makes promotional keyrings the preferred item with companies.

Promotional umbrellas are the idea product for large conferences and even sports events. Even international wrestling matches make use of beautifully designed umbrella to advertise their local tours. You can do the same, as a component of your overall advertising campaign.

Colour Matters
Do not be deluded by those who make use of only black and white when printing on the canopy. While it is not generally easy to strike a balance of colours (especially if you are financially limited to one or two panels only), the reward is quite beneficial to the communication capability of your advertisement.

As a rule of thumb, make use of solid, bright colours. If you can, stick to bright, primary colours. Red, black and yellow are by far the best colours used in print advertising.

The Effect of Colours
As we have mentioned, red, black and yellow are effective in conveying the advertisement. But have you ever thought, why? Red is a naturally pleasing colour, and creates a sense of urgency in the audience. This is the reason why many fast food restaurants have banners with predominantly red backgrounds.

Black on the other hand is the best colour for text. Since we have been staring at books printed with black ink all our lives, people find it easier to read text printed in black (in contrast with text printed in violet or green).

The reason for this is when the eyes take notice of black text the vision is locked within the text (since the colour is deep and bright) and is forced to continue reading. Also, black does not fade easily, especially if dye sublimation is used in the imprinting process.

The Logos Shape
If you want people to take notice of your company logo, it’s best to present a round logo as opposed to a narrow, oblong logo. The reason for this is again the appreciation of the image- people are more like to explore the dimensions of a nice round figure. You can also print text around the borders of the round figure, and people can easily read the text as they look at the logo.

Hopefully these tips are useful to you when you think about purchasing some promotional umbrellas for your next campaign.  A well thought out design will get you noticed and give great brand recall.

When you give your thought to something that you are constantly exposed to through the day at various times, whether in the office or at home, is very modestly priced and offers plenty of opportunity to let your imagination run riot, you could be thinking of a very potent item of promotional merchandise and one item that immediately springs to mind is the mouse mat.

This is very much an essential component of our daily life and this is one of the primary reasons as to why it makes such an efficient tool in the promotional merchandise collection.  We all know that the main objective of handing over a giveaway is to not only express gratitude for support rendered by the customers but also to ensure that customers remember your company and continue to favour it with more business in the days to come.  Giving promotional mouse mats fits the bill perfectly as you can make your brand and logo an inseparable part of your customer’s daily life and enjoy constant exposure to not only your customer but also to the many visitors and employees who drop in and work for him.  The beauty about these useful and popular products is that they can be coloured vibrantly and a large surface area makes it convenient to display any message that you would want.  An attractively coloured design is sure to entice attention and people are bound to read your advertising message as well as look at the company logo, thereby fully meeting your objective.  Modern printing technology through a four colour print process has ensured that you can get the colour combination you want and any shade can be printed.

In addition to the varied colours, you can now choose a mouse mat that can calculate, some can act as USB points and also some which can accommodate business cards or photographs.  Such is the variety and flexibility on offer nowadays that it is very easy to customize your choice according to the needs of the customer or according to what you feel would go down well with your business associates.  It is not as if all this customization is going to cost the earth, you can get decently priced promotional mouse mats and there are models suited to all requirements.  It is only a question of choosing the one you want.

With so much choice on offer you should be able to find the right promotional mouse mat for your needs.  Value for money and good brand visibility is just one reason why this popular product is in such demand.

The simple promotional mouse mat is found in almost every office.  It is a great marketing idea and many offices are resorting to this brilliant idea of gifting.  A mouse mat with the company logo is a wonderful way of marketing the company’s brand image.  The company’s emblem on the surface lends a feeling of security and stability to the employees. Gifting these useful products is a totally new concept when compared to the traditional methods of advertising and marketing.  They help in conveying the message of the company in a simpler manner, without being overly showy or pompous.

With computers pervading many homes and offices, there is no one single person who does not use the computer.  When there is a computer, there has to be a mouse mat.  When this printed with the company’s logo and message, it is catchier and people are able to relate to it.  Companies can print the message in catchy and bright colours so that everyone remembers it. When the company’s name is displayed on the surface, people automatically get familiar with the brand image.  Companies can also gift these to employees.  Employees would take pride in possessing such a product.

The main idea behind using promotional merchandise is that companies want to make sure that their brand image still holds fresh in the minds of the people.  Using this method is a way to remind people of the company.    Gifting a mouse mat is a personalized way of reaching out to customers and employees and meets that objective very well.

These can also be gifted to employees either at a sales conference or during a meeting. The employees also feel grateful for having received this popular gift.   The company should make sure that the quality of the design is good since it would be used day in and day out.

The company has to identify what kind of people they want to attract with these promotional mouse mats.  Depending on the audience they want to cater to, these can be customized and delivered.  The plethora of choices in terms of sizes, shapes, designs and colours have made it relatively easy for anybody to take their pick of the design and colour combination they would want to use. They offer both utility and convenience.  It also works out to be cheaper when compared to other promotional merchandise.  There can be a variety of permutations and combinations which can be explored when it comes to this handy, useful and popular product.