Argon Promotional Products and Promotional Gifts. » Business Gifts

It is always a tough decision to take on the feasibility of a promotional campaign during such recessionary times.  You do not have much of an option if you wish to keep your present customers in good humour and also want to enlist new customers into your fold.  In fact during times as tough as this, it is all the more important to maintain goodwill and strive to retain existing business as they are more profitable and you might not want to take on the acquisition costs of new customers for the moment.  So the crux is to utilize the budget at hand in the most prudent and thrifty manner to achieve your objectives.  A couple of business gifts would serve your cause very well as they are both inexpensive and at the same time good for the visibility of your brand.

The first one is the promotional calendar.  They are great items to gift due to their utility and will pay you back adequately.  People will not stash away these calendars, but will prefer to hang them on the wall providing a lot of positive publicity to your brand through the year.  This is one promotional piece that is required by all offices and custom printing them in themes of your choice does not cost a lot.  It is of course necessary and ideal to hand over these business gifts at the beginning of the calendar year to rake in the full benefit of this gift and enjoy brand recognition for all twelve months.

The other business gift is the calculator which again is a necessity for every business meeting and a handy tool in general.  These calculators are always well received due to their utility, portability and durability.  They are very inexpensive to procure and present adequate space to advertise your company trademark.  They are a hit with all departments and hierarchies in a company – from the sales person to the finance guy and from the ordinary accountant to the top boss.  In fact these items are useful and used by everybody. They are practical tools and can be gifted to anybody irrespective of gender or age.  Due to the need to perform accurate and swift calculations on a daily basis, your brand gets noticed every time they are used and staff within your customer’s organization will thank you for making their task easier.  They are not items that people will discard and will thus present your brand in good light for a long time.  High quality calculators will not tax your limited budget and yet provide you with a good marketing option.

Getting repeat business from a customer is the most critical aspect of your business not only because it is more profitable but also since it sustains an ongoing relationship and fosters goodwill.  From the time you sign the contract with the customer, you need to set the ball rolling by giving the customer something that he would feel good about, while entering into a business association with you.  So you can hand over a nice stylish pen which is distinct and is of high quality which the customer will always remember.  You must be aware that the first business gift is always memorable and has a special place in the heart of the recipient.

This gift of the pen when imprinted with your company name and contact numbers will make sure that the logo is fresh in the mind of the customer and can be the beginning of a mutually beneficial relationship. You can maintain contact with your customers through the year with nice business gifts bearing your company brand logo.  So even something modest such as a planner with an inbuilt calendar, a tiny pocket calendar planner or a wall calendar will all serve as very effective business gifts lending great visibility to your brand everyday.  Small points like remembering the birthday of your customer and sending him a business card holder on that particular date will create a very positive impression about you and the company.  The choices are many from a mobile cradle to stress balls and while these items are not very expensive, they project your organization in very good light.

You must not forget to treat your premium customers with better quality and costlier gifts as they are the main contributors to your success.  Gifts like good quality wall clocks, combo gift sets are some of the items which are always well received and will do wonders to your current equation with the customer.  They will always keep you in mind and will not shift business without discussing with you about any problem or issue they may be facing.  Your competition will thus find it difficult to break in and you will make regular and rapid progress in your business dealings with such customers.

Business gifts are thus valuable tools to establish and cement relationships.  They effectively serve the dual purpose of brand recall and creating a good impression with customers and need to be perceived as investments.  It is not always the cost but the timing and the quality together with the manner in which they are presented which delivers the cutting edge to a business relationship.

The days where companies could just offer high quality products that worked and expect to be top of the pile have long gone. Consumers are becoming more and more sophisticated in their choices and the post modern consumer expects a great deal more than just functionality.

One aspect of consumerism that is paramount to the end user these days is consumer experience, How do they feel when they are buying that product? Was it a pleasurable experience? Were the shop assistants nice to them? What was the ambience of the store like?

In marketing theory the key formula that used to work for marketing was the 4Ps of product, price, place and promotion. These days, it is seen as more apt to follow the 7P formula; further including:

1) People: Interaction and relationships that are made through the consumption process

2) Processes: How the consumer gets from being a potential customer to a consumer, whether there was a seamless flow between A and B.

3) Physical Evidence: What the surroundings are like, and how other consumers create an impression of the service experienced.

Building relationships with your customers is the key to beating your competitors. Studies have shown time and time again that consumers are less sensitive to price and convenience if, and only if, they feel a connection with their existing supplier. Nine times out of ten it would make no sense for a consumer to switch companies to save a small amount of money, if they are already happy with their existing company of choice. They would have to risk the fact that things could go wrong, and they also have to fight against inertia which is extremely powerful in today’s modern and busy lifestyle culture.

Key ingredients in a commercial relationship are trust and loyalty. Customers like to be treated as individuals and they appreciate every little detail of their customer experience. John Lewis is the perfect model. The commercial giants have just recently topped the consumer satisfaction polls. Everyone I know, who has shopped at John Lewis raves on about their customer experience!! How there were always staff on hand to help, who were really informative if asked, but kept their distance if they weren’t. They also comment on how the store was very easy to navigate around, and how they managed to get really good quality products at reasonable prices.

So take a leaf out of John Lewis’s book! It doesn’t matter how good your product is, if you don’t relate to your customers and go that extra mile to serve and impress them as individuals; your marketing strategy is very misguided and outdated! Consumers want relationships with companies, as long as they are relevant!

This excerpt poses the question as to whether advertising authorities are becoming too stringent with TV advertising regulations. Currently there are calls within the industry to ban all junk food advertising pre watershed in order to combat the rising concern society has with obesity amongst children. In this move all food categorised as High Fat Salt Sugar content (HFSS) will no longer appear in ad breaks between kids TV programmes.

Also, in a bid to help the government with their crackdown on binge drinking, alcohol companies are also coming under fire. Many have repositioned their adverts to promote sensible drinking, i.e. opting to encourage consumers to buy their drinks, but providing with it often quite a graphic depiction of what could happen if they drink too much.

So my question is: are companies being penalised and held back under this wave of ethical advertising? What is abundantly clear is that there has been a shift from a time where advertisers could stretch the truth and use persuasive marketing spin to sell on nothing more than ideals. They are now been held back by a call for sensible, honest marketing.

Is this a good thing?

Businesses can waste a great deal of money by choosing the wrong type of advertising to promote their companies services. A lot of businesses use mail shots and flyers, which ultimately end it in someone’s waste bin never to see the light of day. But can you afford this to happen to your company? No of course you can’t!

If you think about it no one sensible is going to throw away a quality business gift. So business gifts are the perfect choice, when it comes to advertising your company’s important details. If you choose your business gift wisely you will see a marked improvement in business relations and your company sales. This is a fact.

So don’t waste your hard earned money on a less effective means of advertising. In the business world if you look after your potential customers, you will achieve success now and in the future.   

Business gifts make the recipient feel appreciated, and with long winter days ahead it’s the perfect time to remind your customers you care. A nice choice might by a bright and colourful promotional mug with you company logo printed on it. You could even fill it up with some tasty promotional sweets, to put a smile on your customer’s faces this winter.

It’s our business to promote your business! So don’t hesitate to contact: www.argonpromo.co.uk.

All around the globe businesses are striving to get their services or products noticed. The competition is extremely tough. So how can your company get the necessary marketing exposure it really needs to thrive, amongst its competitors? The answer is to use an effective promotional tool like a superior quality business gifts.

Yes, it’s true this is not a new idea, but it is one of the most productive marketing tools you will ever employ. What you have to decide is which the type of business gifts that suits your company’s requirements.

Remember you have to go one better than your competitors. Some companies make the mistake of using poor quality business gifts, in order to keep costs down. They are under the misconception that quality doesn’t matter.  This can be very detrimental to a company’s overall image, and in the worst case scenario may lose valuable sales.

Finding a reliable company who supplies quality business gifts at a reasonable price can be difficult, but not impossible. The type of business gift you choose is mainly dependent on your potential customers, get to know your market well. Opt for a business gift which is universally friendly, and has wide appeal. Keep your customers happy and you will get orders in return, it’s as simple as that. 

Business gifts can be fun or practical, pocket sized or functional, the choice is extensive.

For all your business gift needs, please visit: Argon Promotions For a company you can trust.

Giving business gifts presents your company with a unique opportunity to shine. And it’s not just the grand gestures that count – whatever your budget, corporate gifts can really make the right impression for your company.

Impress your existing and prospective clients, but also your staff, by showing that you value them by giving them branded, high-quality business gifts. Whether a shiny, personalised usb memory stick or a colourful computer mouse mat, these are all opportunities to maximise your brand with a premium gift that will show your company has high standards and expects only the best for their clients and the most appealing incentives for staff.

Functional business gifts are a great opportunity to build on your reputation and are an ever-present reminder on desks. Who doesn’t always need post-it notes and memo pads during a phone-call? These permanent desktop reminders are a great way to advertise and bring your company’s name to the forefront of peoples’ minds throughout the working day. And it’s not just for clients; your staff will gain a greater sense of identity if they feel part of a company that is confident enough in their brand to shout about it on their pens, folders and desk accessories.

Not just about practicalities, business gifts can also be a fun, friendly way to show clients that you value their custom. Sending anything from a liquid-filled computer mouse to a keyring, or something such as a promotional umbrella displaying your company logo, takes your brand away from the desk and into the personal lives of your clients and staff. Your presence can even be made on the golf course with promotional golf balls and golf clothing.Business gifts are a way of not only consolidating your brand image and making the right impression, but when of high quality, will be a personal and constant reminder not only of your generosity but of the appreciation you have for prospective and existing business customers. And this can only lead to increased sales and a more successful business.

Visit www.argonpromo.co.uk to choose the business gift that’s right for your company.