Argon Promotional Products and Promotional Gifts. » Promotional Gifts

With stiff competition from every quarter, corporate houses and businesses are figuring out new marketing approaches to garner and to reach out to prospective customers. Print ads, audio visual ads and online ads definitely help businesses to promote themselves. However, a small gesture like giving out promotional gifts helps enterprises to get closer to their target audience and imprint their brand in the minds of the general public.

Brand awareness, the main aim of any advertising campaign or marketing strategy helps business ventures, big or small to be recognized by a large number of people. Promoting your company or business bluntly through advertisements will get you customers but doing it with promotional products gets you more customers. The recipients of the gifts will reciprocate your gesture by buying your products and becoming your endorsers.

Recognizing the target group of your company and marketing your products/brand/services to them helps you in amassing profits. Select promotional gifts that suit your target band. The item you distribute to the public must enhance your brand visibility and be useful too. Choose durable products that last for a longer period over the attractive and short-lived ones. Your chosen giveaways should remind your customers and the prospective ones of your brand/product.

You can give away items like promotional mugs, t-shirts, keyrings, calendars, notepads, caps, bags, fridge magnets, ice scrapers and pens, etc. Posters, leaflets and pamphlets are also distributed as gifts. Fun items like frisbees and foam hands are also used for promoting a brand. It is imperative to have your company’s logo, name, slogan and colour scheme on the body of the products.

They can be distributed to people at exhibition venues and crowded places like malls. You can enter into an understanding with the nearby radio station and give away these gifts as prizes, for trivia contests organized by the radio stations. You can sponsor community and sports events and distribute your giveaways as rewards. You can even give out these items for a fund raising event.

Dubbed as cost-effective marketing tools, these are known to suit any kind of budget. Being economical they are chosen by many companies and individuals to market their products/services along with traditional methods of marketing. The promotional gifts can range from a simple pen to Mp3 players. Irrespective of the gift you give, you are assured of greater prospects and better profits with this simple and innovative marketing move.

With the global recession in full swing, marketing spends have drastically been cut and everybody is having a tough time reallocating resources for their branding campaigns.  The approach now is more on selective and focused marketing rather than a broad based random advertising campaign.  So the more expensive promotional campaigns are now being given the pass in favour of low budget, low profile advertising and promotional gifts are making their presence felt in helping a brand really stand out.

Some very good products like desk sets and other attractive corporate gifts are at hand to ensure that even your low budget campaign, when directed at the right people can pay you very good dividends.  Moreover, the perceived value of some of the products available permits them to automatically qualify as top end gifts and this is of great benefit in times like these, when the economy is slow and every penny counts.  It means that you get more for less and as far as the customer is concerned, he is also happy to receive them thanks to his enhanced perception of such items.

This perceived value of a promotional gift gets a big fillip if you can match it with the utility requirement of the recipient, meaning the customer would have anyways purchased the item if it were not gifted to him by you. You can imagine the gratitude and recollection for your brand in such a situation and this becomes a classic case of making the best use of your available resources to come out with a win-win for everybody.
Other promotional gifts include business bags and luggage and these are again perceived to be of high value, especially the branded ones.  For a corporate professional, they are always welcome and are worth pursuing.  Some other luxurious items are Waterman pens and watches and these have always been well received.  They have high price tags and can be given to only your premium customers.  In terms of perceived value, another item that comes to mind is branded golf luggage, though this is not something that is often distributed due to its specific function.  Silver plated gifts also make for excellent corporate givaways as they have an exclusive feel about them.

It is thus clear that it is not always necessary to only go for big bang advertising blasts and splurge a lot of money in the process.  Knowing the customer’s preference and adapting your purchase of promotional gifts can possibly give even better results than the traditional form of advertising.  A freeze or cut on ad spend is not therefore a bad thing after all.  It forces you to come out with out of the box ideas and use your resources in the best manner possible and if at the end of it you are successful, then you would have done your job as a responsible company employee.

As items that display the logo of your company, promotional gifts can do wonders, particularly in the realm of marketing. Apart from this, these can bring a number of benefits for the company that will improve the bottom line. Here are a few reasons why you should include promotional gifts in your company’s annual budget:

1.    Promotional gifts are a great vehicle for increasing brand awareness as well as customer recall. Giving away these items is an ingenious way of constantly keeping your company’s logo right in front of your customers’ eyes, thus leaving a lasting impression in their minds. A useful and tasteful gift that they associate with your company will surely be remembered especially when the time comes that they need your products and services.

2.    They can enhance the image of your company. When you give your customers something for free, they would immediately associate the act of kindness and thoughtfulness with your company. Every time the item is used, it will further build the goodwill that you have established.

3.    They help you introduce your business and its products and services to people, especially to potential markets. By making your logo more visible to the public, such as on the back part of shirts or the canopies of umbrellas, you’ll boost the exposure of your company to the world. Moreover, gifts that are frequently seen by people like organizers and desk calendars will certainly be a non-stop reminder of your company.

4.    They will help you gain back your lost customers. If you send them a little token, it’s the same way as telling them to come back.

5.    They are a way by which you can announce the changes happening in your business. By using customised items such as a mug or a shirt with your company logo, you can market your products or advertise your newly opened branches. Promotional gifts can serve as your little portable billboards.

6.    Used as incentives, they can raise your employees’ morale and work motivation. Employees general thrive on the appreciation and recognition of their efforts. By presenting them with gifts, they will get inspired to work hence productivity will increase.

7.    Useful and memorable promotional gifts can help raise tradeshow responses. Studies show that promotional free gifts will attract more people to your booth and thus generate tradeshow traffic. Sending out gifts before the tradeshow starts is sure to double your targeted traffic. More booth visitors translate to a bigger network of sales leads.

Conference goodie bags are treats that most conference attendees look forward to. It has been a tradition for conference speakers and sponsors to contribute different items to a goodie bag.  If you are a major sponsor and you are given the chance to contribute towards the contents of a goodie bag, you are handed the opportunity to promote your products and services. This is a tested and cost effective method of advertisement for the company. And as such you have to make sure that conference attendees will value your promotional gift.  A conference goodie bag would contain various items from sponsor companies. Because of this you have to make sure that your chosen item would stand out. Your giveaway gift should be both useful and attractive because recipients would naturally junk all items that they find not useful and keep only those that they like and need.

So how do you make sure that your chosen promotional gift is worth keeping? Below are some pointers that could help you in making the right choice.

•    Know your Target Audience:
Generic or common products will do as trade show giveaways but conferences and seminars have attendees sharing a common field of interest. For your giveaway to be appreciated, you have to make sure that the items will attract and be useful to the recipients. You can do this by spending some time to research the kind of people attending the conference. In so doing you can be sure that your contribution to the goodie bag will be well appreciated.

•    Stretch your Budget:
Your promotional gift will serve as your ambassador and as such should be a quality product - it has to last a long time to serve its purpose of promoting your company. On the other hand it must be affordable so as not to hurt the company economically.

•    Go for the Fun Factor When in Doubt:
Conference attendees are there mainly to learn. To break the monotony you could provide them with entertainment by giving fun products such as yo-yos or slide puzzles. Your Company will surely standout and gain enormous recognition.

•    Choose an Eye Catching Design:
Before making your choice of product, take time to search what is available on the website, there is plenty to choose from and when you have selected your promotional gift make sure that your Company logo and message is clearly displayed on the item.  An eye catching logo will give you that added brand recall every time your gift is used.  That, in turn, will benefit your business products and services.

Every single organization and business consistently works toward its success and a boost to their sales. There is nothing better than having something which could take control of marketing and advertising your product at little additional cost. Promotional gifts are the perfect tool for this task. With the help of these types of products you can easily gain a head start against alternative competitors in the market. This however cannot be achieved at one go. You must have a full-proof and carefully planned agenda. The leading idea behind gifting is that it can market your product and service with aggression and effectiveness. A company or organization must be flexible and should make sure that there are varying finances for different audiences.

A number of typical promotional gifts which can be found are those which can be used everyday. Products such as mouse mats, keyrings, mugs and printed pens are items which can carry a wide array of information on them and therefore be beneficial for long term advertising. These have a bigger impact on its users than short term television advertisements. These types of promotion can go on for a number of years and can be quite useful financially as well. Since they are adaptable, they can be used effectively at trade fairs, conferences, conventions, seminars, trade shows and exhibitions. These items have also managed to motivate in-house staff and are used very often to encourage employees. The possibilities are endless when thinking about the advantages that these items can have for your company. The benefits are enhanced even more when there is an appreciative and creative message embossed on to the product itself.

They also help to control the customers’ perception about the brand and the company’s message. Your gifts can also help you by putting forward the sincerity and relationship that the company shares with the customer. These are also a good source of extending the relationship between a customer and the company. Online stores provide the ideal giveaways which are bound to attract clients to your business. The gifts that these stores offer are very reliable, handy, cost-effective and durable; thereby customers and staff members can put them to good use for an elongated period of time.

To receive more information about these types of products you can check out our www.argonpromo.co.uk where you will find plenty of choice, which in turn, will make sure that your next advertising and marketing campaign will succeed. Promotional gifts are a perfect way to attract new customers and hold on to already existing customers. Giving them out can also have a practical use by making sure that your business gets the success it deserves.

A new effective marketing strategy used by companies and business organizations to promote their products and services and to enhance their brand awareness is distributing promotional gifts to their employees and potential customers.

These products are imprinted with the company name, logo, or advertising message and are then, used for fundraising, launching a new product or service, as a ‘thank you’ to loyal customers, as part of a community awareness program or as part of an employee incentive program. Used thus, there are innumerable ways of utilising this popular marketing strategy as part of a successful and highly innovative campaign. Business firms employ these products lucratively by using them independently as well as in association with media and advertising strategies.

These gifts have proved to be especially effective and beneficial, since they help achieving the manifold purpose of market approval and admiration and gratitude building. Some of the well-known advantages of offering promotional gifts include the following:

1.    Enhancing the company image which, in turn, gives improved sales.

2.    Generation and preservation of the most sought-after customer interest and trust in the products and services offered by the company.

3.    Increasing the response rate by integrating it with a direct-mail campaign.

4.    Generating traffic and improving the business stand, especially through effective trade shows.

5.    Inspiring the company team and staff members by gifting them promotional gifts in different incentive programs and thus, improving their work quality and productivity.

6.    Achieving desirable target marketing by getting the company message successfully across to a well-defined, potential audience.

7.    Attainment of a constant, non-stop advertising of the company through just a single investment, since these products are tangible and durable and can be used a number of times, repeatedly. The imprinted company message or slogan is thus, seen time and again, every time the promotional gift is used.

Apart from these, companies also utilize these giveaways by combining them into packages. This is a great strategy for convincing your customers that you appreciate them and care for them and take extra efforts to go an extra mile for achieving maximum customer satisfaction. Thus, such promotional product packages boost the company’s advertising policies and provide it with enviable exposure.

Investment in the winning strategy cannot be considered as a waste of resources. You only need to be a bit creative and use your chosen promotional gifts to your fullest advantage to realize their immense potential in fetching you maximum results.

There is a marketing tool that serves three functions: boost employee creativity, enhance business relationships, and boost sales. Wondering what this wonder tool is? It’s simple, and you probably have it right in your own home: giving out promotional gifts!

Yes, that simple item bearing your name, company, and logo can fulfill these functions, and possibly more. You can give out these items at events like expos, trade fairs, or a product launch. Your customer will be able to see that you are easily accessible by imprinting your hotline and website URL as well. The biggest and best gain you can get from giveaways is that these will actually be used by your employee, client, or business partner regularly. By constantly reminding them that you are there, you can increase the likelihood of making a sale.

Many companies have specialized in selling promotional gifts for a wide variety of businesses. In the market, you can find the usual keyrings, mugs, and pens. Some companies also offer USBs, desk calendars, stress balls, and umbrellas. The choices are endless!

Some companies also use promotional items to remind customers of the brand even after the transaction has been completed successfully. This increases the chance of the customer remembering the company in case they need more of the product or would like to enquire about additional services. Some of these items include calendars, refrigerator magnets, or just about anything that can be used at home. This will ensure that the company’s contact information can readily be seen, rather than go through the trouble of using search engines or the directory to find the company.

In addition, promotional gift items edges out the competition in your customer’s attention. Obviously, your item will not bear the competition’s name next to yours, so the chances of turning to the competition are greatly minimized. Also, there is a risk that if they consult the directory or search engines, they will come across the competition. Having your information directly in front of them minimizes that, and increases the likelihood of your customer coming back to you again and again.

Remember that the key to effective promotional gifts is their repeated use. If you constantly remind your clients and consumers that you are there, they will remember you better in case they need the product you manufacture.  Just choose, sit back, and watch your company soar.

The entire world is now aware of the urgent need to save Mother Earth. It is not uncommon to see billboards promoting this advocacy. You have probably read various magazine write ups about the “Going green “movement. Because of this, some companies choose to join the movement by using eco-friendly promotional gifts.
A promotional gift’s primary aim is to create brand recognition which is necessary for the achievement of business success.  It is also given to customers, business associates and to employees to enhance company image. And what better way than giving eco- friendly promotional gifts? Choosing eco- friendly gifts would mean that you care about the future of the planet; that you are a part of the solution. Your eco- friendly gift would also encourage other people to take part in the campaign.
The save Mother Earth movement has quite a following. Because of this there is a tremendous increase in the demand for eco-friendly products. Most promotional gift suppliers offer a wide range of eco- friendly products to choose from. Below are just a few of the eco-friendly promotional products you can give to promote your company.
Promotional Bags:
Organic grocery bags will replace the plastic grocery bags. These bags can be made eye catching with attractive imprinting. Giving these bags would work twofold, it gets the chance to promote the company and it also supports the go green movement.
Promotional drinkware:
Mugs and sports bottles when imprinted with the company logo will make for suitable promotional giftz. A travel tumbler will do away the need to use disposable paper cups. This would of course result to a considerable reduction of waste.
Promotional USB Flash drives:
This is a rather high end promotional gift. But it is one that could leave a big impact. The recipient will be most thankful because flash drives will enable them to transport important data without having to carry spreadsheets and printed reports. More trees will be saved because the need for paper to print the reports will be removed.
Promotional keyrings: Produced in attractive colours, you will never notice that these keyrings are recycled from vending cups. As this promotional gift is used several times a day, maximum exposure of the company name and marketing slogan will be generated.
Mouse mats, coasters and post it notes are other types of recycled promotional gifts that can be used as part of your eco friendly campaign. They come in different colours and made attractive with imprinting.

Branding Technique:

The effectiveness of promotional gifts as a marketing strategy has been tested time and again. Along with the right promotional product, the branding technique is vital to the success of any advertising campaign. Argon Promotions is a reliable distributor of over 5000 promotional products using state-of–the-art branding equipment. Your chosen product can be pad or screen printed, embossed or embroidered or silver or gold foiled for a more classic look.

Pick Products that Connect with your Target Audience:

Knowing your target market is essential in picking the right promotional gift. If your target customers are school children it would be useless to give them conference folders or even the simplest key ring as this items will be of no use to them. The aim of promoting the company will be lost as these items will not appeal to the recipients. In the same manner, a cuddly teddy bear if given to a marketing manager or another business executive will not generate name recall as there is a good chance that the toy will be given to children.

Choose promotional gifts that would remind people of the nature of your business. For instance, a key ring in the shape of a car is a suitable promotional gift for a car dealer. Aside from its usability, every time the key ring is used, the user will be reminded of the service you offer.

Ample Area to Imprint the Company Message:

A promotional item attractively imprinted with the company name and marketing slogan will effectively do the task of advertising the company. A printed umbrella is a good promotional gift as it provides ample space. Moreover, an umbrella would provide maximum company name exposure as every time it is used, people will notice the imprinting thus conveying your message to your target market.
Know the Items that Most People Like to Have:

Take note of the current fashion trend as this would be a very useful hint in your choice of promotional gift. Knowing the preferences of your target audience will ensure a successful marketing campaign. If you know that your potential customers would be happy to receive caps or T-shirts then give them one. Gifting them with cheap electronic gadgets will not serve the purpose of generating name recall if the gadget will just be tossed in a dark corner. But then again if you still find picking the right item a daunting task, you can enlist the assistance of a market research group to help you decide on the most suitable promotional gift.
Join Trade Shows:

Joining trade shows is an opportunity for the company to showcase its products. The key to a successful trade show is the number of visitors in your booth. A steady flow of visitors will be assured with the distribution of promotional gifts.  A word of advice though- as some people come to trade shows to avail themselves of the giveaways, it would be wise to give your promotional gifts after you have delivered a short spiel on your company products otherwise, the purpose of making people aware of your company will be lost.

A promotional gift refers to any item that is given with the intention of advertising a business or company. The company’s name and contact information is always imprinted on it. This serves as a non-stop promotion of the company to the people who are given it.

A couple of years ago, the choices for promotional gifts were limited - the ones that were usually available were only those that are made of hard plastic since these were easier to customize and print on.

However, things according to the recent business news, has changed because of a rapid refinement of technology brought about by the increased demand in useful, unique and environmentally friendly products. Now, you can print on any material of any size and shape. You can have your company’s name embossed on a promotional conference folder or have it printed on a stylish laptop bag. What’s more is that instead of going to stores or calling up companies to order promotional gifts, you can now purchase them online.

Shopping has radically changed now that the full use of the Internet has been discovered and maximized. Hence, companies who are in need of promotional aids can maximize the benefits of online shopping since there are a lot of promotional product suppliers in the UK who have switched to e-commerce.

By buying promotional gifts online, you can save a lot of time. You don’t have to personally go to stores in order to select from their range. A purchase is only one mouse click away so it would only take you a few minutes to complete your task. Moreover, you can do this any time you want. Unlike physical stores that have limited opening hours, you can just surf for promotional gifts online at whatever time is best for you. Thus, online shopping would give you both the advantages of flexibility and convenience.

You can also buy products at discounted prices. If you go to an online supplier, you will most likely see pop-ups and banners regarding discounts. Since online shops have less overhead expenses, they are able to offer you large savings. By shopping online, you can save a lot.

Finally, you can get information fast. You can get all of the details that you want, such as quotes, colors, and designs, in just a few moments. But just in case the available information doesn’t satisfy you, you may contact them through email or even by dialing the phone number listed on their website.