Argon Promotional Products and Promotional Gifts. » Promotional Items

The basic aim of any business establishment is to have the maximum profit margin it can attain. For maximizing profit, it is really important that it has a base of customers who are loyal to the company. For increasing the overall profit, it is imperative that this customer base is augmented on a regular basis. Here comes the role of the marketing team in a company. It is the responsibility of the marketing team to popularize the company’s products among the common people, and create a positive image of the brand in the minds of the general public. Good quality products are of primary importance. But equally important are the right marketing strategies according to the target audience. Good advertisements always work. In addition, it is often very useful to launch a range of promotional items to popularize the brand’s name among members of the target audience.

In general, promotional items are inexpensive items bearing the company’s name and/or logo. After the target audience is decided according to the nature of the products, such freebies can be distributed among the public to make them aware of the company and create a general curiosity regarding the products. People never say no to something they are getting for free, so most likely they will carry home the item you give them. As this will probably be their first interaction with your company, it is important to make a really good impression. They will judge the quality of the products you offer on the basis of the promotional item you have offered them… so be sure that whatever it is, the item should be of the best possible make. If your item makes a favourable impression on someone, they are likely to try your products at least once. And if they are satisfied with the products, then bang! You have got yourself a new customer!

Certain studies suggest that on an average, people use good promotional items for a minimum of 5-6 months. Also, freebies sent through the mail are supposed to be more effective at building a brand image than giveaways distributed randomly. Keep in mind, selection and distribution of an appropriate item is no mean task. It takes a lot of planning and preparation. Depending upon the nature of the organisation and the target audience, a variety of products may be chosen from. Such items may have one of two kinds of value for the potential customer: aesthetic value or utility value. Corporate houses may favour scratch pads and conference folders, whereas a computer peripherals company may go for decorative mouse pads.  Soft drink companies may go for bottle openers, and baseball caps will do pretty well for sports manufacturers and retailers. Bags also tend to work well and also corporate planners and yearly diaries, etc.

Promotional items, if handled correctly, can get you a multitude of new customers. A few pointers: make sure that the item bears clearly the logo of your company, and has the same colour scheme. Some caption which generates interest regarding the promoted products should be clearly visible on the item. Make sure you plan well ahead and distribute the freebies amongst the right audience. Follow these simple guidelines and you should be good to go!

Promotional items are getting increasing popular among advertisers as an efficient business marketing tool. Several business organizations and companies utilize printed bags for promotional campaigns and logo enhancement. Earlier, when this new promoting trend came to be introduced in the market, there used to be a single all-purpose bag. However, later, with greater understanding of market trends, lifestyles, and profiles, advertising agents realized that having separate designs for each specific use and stamped with the company logo or brand message creates a more influential advertising effect.

Laptop Designs:
These have replaced the very commonly utilized briefcases used for office purposes. These recent laptop briefcases are well-equipped to fit all office papers and tools required for office use. Today, almost every company, especially an IT company, has its brand stamped on its laptop bags for advertising purposes.

Back packs and Travel Designs:
These are more suitable for advertising brands of travel companies, especially airline brands. These quick-to-use trendy promotional items have remained a favourite among several airliners as well as ocean liners. Advertisers recommend travel companies to utilize totes and back packs or nap sacks for branding, since these are exceedingly popular among seasoned travelers.

Sports Utility Designs:
Advertisers are skilled at exploiting sports utility bags by promoting their sales to sport buffs. These varieties come in various types and sizes, depending on the type of sports purpose they are manufactured for. For instance, sportspeople may use bowling pouches, golf bags, or tennis racket holdalls.

Another example of a purpose-oriented variety is the generic bag which is used to carry photography equipments and tools. Another type that can be selected is the mobile phone pouch, this is not strictly a bag as such, but is used to a great extent by companies to generate brand awareness.

A new advertising trend in the market is to make use of eco-friendly designs to convince your customers that you are trying your best to help save your environment. This has given rise to an entire new industry producing an extensive line of organic, hemp, imprinted, biodegradable, and recycled bags.

Many eco-friendly designs are made out of jute fabric in dyed, printed, and natural designs. These can have various attractive designs on them that feature an advertising tag, name, event, slogan, or theme of a company. Several materials such as prints, logos, laces, bamboos, and embroidery are used to make these products more striking and influential. Beach designs and small and large net bags are the most common ones.

Whatever promotional items you choose for your campaign you are sure to find the right product by browsing our website.

As a viable alternative to conventional advertising, the distribution of promotional items has stood the test of time and many companies have adopted this practice to their benefit.  Promotional items have always been well received and have enabled companies to boost their image and reinforce their company logo into the minds of their customers and the general public.  Besides top of mind brand recall, they serve to fortify the goodwill with existing customers and build a rapport with new customers.  Customer loyalty and their retention is of absolute importance and through the distribution of such promotional items, you are able to ensure that these essentials are met to a great extent.

These types of giveaways are no longer restricted to just exhibitions, tradeshows and your customers.  They are also being handed over to employees within the company as well as other business associates and even vendors.  Successful business practices do not only mean maintaining high standards of ethics and quality.  The personal touch and human element is equally important to ensure that the business transactions do not remain mere statistics and also extend to cover the human angle.  All of us like praise and recognition and your customers, business associates, employees and vendors are no different.  Even third party outsourced contractors need to be included in this list.  Distributing promotional items to all of them will stand you in good stead and you must look at the expense incurred as an investment to build human relations.  The items themselves need not be too expensive.  They just need to be of utility value and should be of decent quality to last for a long time.  The recipient will get bowled over by the gratitude and concern shown by you in distributing these to them and will not hold the value of the goods against you.  In this case truly, it is the spirit that matters and in sharing these gifts with them, you are laying the foundation for a long and mutually beneficial relationship.

While customers and your business associates would feel happy that you have acknowledged the support extended by them to you in your business, vendors and third party folks will perceive you as a good company to do business with and will extend all cooperation to you when most needed.  As for the employees, they would feel that they are part of a company which believes in human values and will motivate them to always give their best and stay with the company.

It is thus a win- win situation for everybody.

One of the best ways to motivate employees and/or strengthen customer loyalty is to offer promotional items. These are products offered by companies, absolutely free of charge with an intention to promote a brand, product or a service.
Some of the most popular products available in the market are promotional mugs, magnets, calendars and printed pens. There is actually no limit to the items that a company can choose to give out. A company should always use its creativity and imagination as much as possible when selecting giveaways.
You should not underestimate the power of promotional items. The most recent research has revealed that these are more effective in building a recall of brand names or even corporate names. This results in people being able to recall names of companies which gave them promotional gifts even after months from the time when they received the gift. Not only does this help improve brand exposure but this also helps build a good reputation for the company.
Promotional items can be used to commemorate important occasions in your valuable customers’ lives such as their anniversary or birthday. They could also be used to recognize employees’ contributions or when the company is introducing a new brand or just trying to refresh a dying brand.
Another reason to choose this type of giveaway is that you can give products which will not only serve the needs of the business but also fit into the budgets of the company. Effective gifts would be those which the customer can use on a daily basis. The more often that other people see your promotional items being used, the larger the chances that they will transact with your company. Not only should the item be useful but also attractive.  They can be extremely effective too as people love to show off attractive gifts to their family and friends who will thereby be exposed to your brand name. The relevance of the promotional items to your business is also an important factor in deciding what should be used for your business.
In general your company needs to focus its attention on promotional items that compliment your brand name and will help add to customer loyalty and also prove attractive to prospective customers. For your promotional campaign to be effective, make sure that the items you give away are not only attractive but useful too. Be creative and imaginative when choosing what products you wish to use for your campaign!

Smart companies want to give their valued clients and customers an item that is both useful and trendy.  The whole idea of spending money on promotional items is to give your company more exposure at the same time giving the customer something they will enjoy using.

The promotional items market is bigger than ever.  A few years ago there were just calendars, pens, magnets, and mugs.  Now there is an enormous selection of products to meet any budget or occasion.  With so many choices available it is easier to purchase gifts that will relate to your company’s services and add extra impact to your promotion.

One of the big trends that is catching on is supporting the environment in the workplace.  Many companies are looking for ways to integrate items that are eco-friendly to use for promotional items.  These companies do not have to look far; as you will see when browsing the website we are providing more and more eco-friendly promotional items.

These products are in part or wholly recycled or made from a natural fiber.  The two most popular natural fiber materials are hemp and bamboo.  Many products are also recycled from plastic cups and sustainable trees. There are some products that are manually powered (hand cranked) or solar powered.  These products have a non eco-friendly look but if you’re concerned about responsible gift giving, they make a terrific alternative without compromising the quality of the item.

These eco-friendly promotional items are perfect for individuals that are passionate about the environment and favour companies who provide these items.  Some great items that can be recycled are bags, hats, keyrings, and organic shirts.  This is a perfect way to show your potential customers that you are environmentally conscious.

Environmentally conscious gifts are always a good idea.  Distributing environmentally conscious promotional items can get you some much needed publicity.  Using these not only gives you needed exposure, running an eco-friendly promotional campaign might get you some valuable coverage from the press.  In many cases, companies have gotten business awards in the environmental category for their efforts.

Using promotional items that are environmentally friendly can definitely have its advantages.  They give you a surefire method to promote your company whilst helping the environment at the same time.  Check out the ever growing line of environmentally friendly promotional items.  Pick out the Items that best suit your market and campaign strategy, personalize these items with your company logo and start marketing the eco-friendly way.

If you’ve ever found yourself in the ideal situation to promote your business, but didn’t have a business card or anything with your company details on to hand, how did you feel? Embarrassed? Inadequate?

Be prepared with a ‘business kit’. Keeping a simple set of items in your briefcase so you’re ready for every meeting will make you appear professional and well-organised in front of your business associates. A business card and brochure are obvious contents, but go a step further and include some carefully selected promotional items and you’ll stand out in the crowd, leave a lasting impression and get the chance to send your branding out into your contact’s office.

Here are some promotional items that would benefit your business kit:

Branded pens – keep two or three in your kit. Use one to take notes during your meeting, and leave one or two with your contact to take back to their office, along with your logo!

Branded notebook – take notes on logo-marked paper and keep your corporate identity in front of your contact throughout the meeting.

Personalised calculator – a really handy promotional item. If your meeting involves making calculations, use a machine printed or engraved with your company logo.

Branded sweets – talking can be thirsty work. A thirst-quenching packet of sweets, printed with your company logo, could prove very useful and much appreciated by your customer during your meeting.

Promotional conference folder – pack your kit into a quality leather folder embossed with your logo. You will look and feel organised and polished.

Gear yourself up for meetings by preparing a business kit. Fill it with a few cleverly chosen promotional items and make a real impression at your next appointment. 

Look beyond everyday promotional items if you want to engage prospective and existing clients on an intellectual level outside the realms of the office. After all, all work and no play is no fun for anyone. So why not associate your logo and business brand with time out and the opportunity for your clients to explore their hidden, creative talents?

You may need a little advice on this, as it is a unique area that you will be tapping into; your exhibition and will therefore draw many more interested attendees than the usual office-themed offerings might:

1. Arts and crafts: liquid marker pens in bright fluorescent colours or a coloured pencil sets will bring out the artist in them. Or print your company name on promotional glue sticks, especially near the holiday season, and encourage the spirit of homemade and creative crafts with some quality pvp glue. And wiro-bound notepads are an economical promotional item that will be essential for all those sketches and thought
2.  Make and mend: items that are invaluable to sewing and fixing range from branded sewing kits with needles and thread to frosted red promotional tape measures, handy rulers and sticky tape dispensers. They’ll be snapped up at conferences and will display your logo proudly.
3. Interiors: candle holders in glass encourage your clients to use their creative eye in the home, and you could opt for a stylish transparent gel candle in lemon with subtle but prominent space for your logo to let them experiment with colours and displays in their own living space.

So it’s time to think beyond practical, office and computer-based items. Your customers and clients will appreciate your creative promotional items which, although economical, recognise that your customer base has a creative side. As a result your company name will be taken into the home and seen as a break from work, which can only be beneficial to your company’s image.

Visit www.argonpromo.co.uk to choose some creative promotional items for your clients, or call our expert team on 0870 300 1426 for specialist advice. 

Where would the world of business be without advertising and promotion? From corporate companies to the smallest businesses, using promotional items will significantly boost your sales.

Leading corporate companies spend thousands of pounds on marketing and advertising. But you don’t have to break the bank to get your business noticed by the consumer. You can do this simply by using attractive promotional items to gain respect and recognition, from prospective new clients. When people search for a service or new company to meet their needs, they look for quality, reliability, and competitive prices

The way in which you portray your company reflects what you have to offer. So bare this in mind when you choose your companies promotional items or gifts. You may choose to use just one type of promotional items, such as a nice quality embossed conference folder, or you can opt for several different items. For example say your regular customers use computers.The ideal promotional items would be a well designed computer mouse, or gleaming USB flash drive with your company name and logo on.

Take a look at the competition, what promotional items do they use, if any?When it comes to promoting your company, you can’t afford to let potential business slip away. Invest in your company’s future; don’t delay future sales are just a step away. www.argonpromo.co.uk.

When considering promotional itemsto advertise your company, there is a dizzying array of options to choose from. But don’t be daunted; whether you go for something small yet practical for your clients and customers or premium and impressive, if you’re clear on what you want your advertising to achieve, you’ll see that there is a promotional item to suit your needs perfectly.

 First consider the cost. It doesn’t always mean producing a few items bearing your business name. Don’t exclude any of your customers or clients from your message, because the greater the quantity you buy, the better the savings are in terms of discount. And items don’t have to be posted or given out all at once – pick a timeless item such as pens or promotional letter openers, and there’ll always be a box to hand should you need to impress at short notice.

Think about the item type. Regardless of cost, the item has to be right for your message and for your company’s image. So maybe you’re looking for something fun to celebrate your first year in business, and want a promotional gift that will make your clients smile – why not customise a cuddly teddy with your logo? Or maybe you want to arm your sales force with embossed conference folders that will represent the company in style, or perhaps offering handy promotional Post-it notes or pens at exhibitions and trade fairs is the soundest idea for your prospective clients? There really is something to suit everyone, and as a result, your advertising will be focused, targeted and of course, effective.

So whatever you choose to send or give out as a promotional item, if you’re looking to increase brand awareness of your company and make the right decision about which item is best for you, the type and cost are crucial places to start. Whether you opt for durable and useful items or fun and popular pieces, your clients will thank you for it and it will serve to make you stand out from your competitors for many months to come and whenever that item is used!     

Visit www.argonpromo.co.uk to choose the right promotional item for you from hundreds of great options. Just call our expert team on 0870 300 1426 for advice and to choose which one is right for your company.