Argon Promotional Products and Promotional Gifts. » Promotional Mugs

A well thought out marketing strategy backing the distribution of promotional mugs can greatly assist you in fulfilling your branding objectives.  You can be profitable only if you have a thriving business and that can happen only with loyal customers, who in turn need to be constantly reminded about your brand, lest they think of alternatives.  With traditional advertising becoming out of reach for most companies, promotional mugs is a prudent option available.

They are attractive to look at and due to easy customization, can present your company insignia and message very prominently.  Well crafted and designed mugs do much of the brand promotion very effectively for you and what’s more, there is a sense of solidity and durability about this item that makes your logo remain in the eye of the customer for an extended period of time.  These products, being common use items have much greater visibility and are virtually unrestricted in their reach.  They also make for excellent business gifts if properly and creatively designed.

You can also gift mugs to your employees, especially the customer facing ones at the front end.  Any visitor noticing the receptionist for instance, drinking out of an attractively designed mug is bound to get impressed.  The visitors to your office should never be taken lightly as they have the ability to influence and spread good and bad messages about your office.  They also have the capacity to link you with potential business through some of their contacts, whom you may have never met.  Hence, projecting professionalism and conveying the right impression is always important for a business to succeed. This is not to say that they can bring you business but to convey the fact that even a simple event of some visitor noticing your receptionist having her mug of tea can send subtle positive advertising messages, if given due care and attention in the way the mug is crafted and in the manner, the message is imprinted on it.

With so many different styles and materials such as steel, plastic or china as options, you can have them sporting unique looks that suit different moods, such as the formal business type or the real sporty type and even designs that are artistic.  There is really no dearth of choice as far as this type of promotional merchandise is concerned and the good news is that they are not going to stretch your budget too much.

The popularity of promotional mugs is such that you have many companies choosing to distribute them as their method of brand promotion.   If you are also going to opt for promotional mugs, then you need to be really creative and innovative in carving out your own brand identity amongst this clutter and stand out as a distinct brand for your campaign to be successful.

A well thought out marketing strategy backing the distribution of promotional mugs can greatly assist you in fulfilling your branding objectives.  You can be profitable only if you have a thriving business and that can happen only with loyal customers, who in turn need to be constantly reminded about your brand, lest they think of alternatives.  With traditional advertising becoming out of reach for most companies, promotional mugs is a prudent option available.

They are attractive to look at and due to easy customization, can present your company insignia and message very prominently.  Well crafted and designed mugs do much of the brand promotion very effectively for you and what’s more, there is a sense of solidity and durability about this item that makes your logo remain in the eye of the customer for an extended period of time.  These products, being common use items have much greater visibility and are virtually unrestricted in their reach.  They also make for excellent business gifts if properly and creatively designed.

You can also gift mugs to your employees, especially the customer facing ones at the front end.  Any visitor noticing the receptionist for instance, drinking out of an attractively designed mug is bound to get impressed.  The visitors to your office should never be taken lightly as they have the ability to influence and spread good and bad messages about your office.  They also have the capacity to link you with potential business through some of their contacts, whom you may have never met.  Hence, projecting professionalism and conveying the right impression is always important for a business to succeed. This is not to say that printed mugs can bring you business but to convey the fact that even a simple event of some visitor noticing your receptionist having her mug of tea can send subtle positive advertising messages, if given due care and attention in the way the product is crafted and in the manner, the message is imprinted on it.

With so many different styles and materials such as steel, plastic or china as options, you can have designs sporting looks that suit different moods, such as the formal business type or the real sporty type and even mugs that are artistic.  There is really no dearth of choice as far as this item is concerned and the good news is that they are not going to stretch your budget too much.

The popularity of promotional mugs is such that you have many companies choosing to distribute them as their method of brand promotion.   If you are also going to opt for this popular product, then you need to be really creative and innovative in carving out your own brand identity amongst this clutter and stand out as a distinct brand for your campaign to be successful.

The ubiquitous coffee mug is everywhere.  Wherever you go, you can notice people having one in their hands and that is one of the primary reasons as to why promotional mugs continue to remain a hot favourite amongst promotional items.  The company brand can be easily noticed and the probability of this happening is very high with coffee mugs.

These mugs can be made of plastic, ceramic and even acrylic and they are now available in many shapes and sizes as well.  You can see many personalized designs propping up a particular company’s brand at many places and very often if the design appeals to somebody, they even purchase it off the shelf.  That is because the mug is so functional and nobody would grudge a nice looking design adorning their shelf or table.  Promotional mugs can also be handed over as gifts to employees with some goodies inside and this gesture from you is sure to be well received by the employee.
There are other reasons as to why these products are so sought after by both the company and the recipient.  They are:

•    Majority of us are coffee drinkers and this represents a huge advertising opportunity first thing in the morning.

•    Due to the attractive designs on these products, they have acquired the status of becoming collector’s items and many people want to keep adding them to their collection thereby ensuring continued exposure to your brand and remembrance for a long time.

•    The durability of these items also makes sure that they remain on the shelves or tables for a long time, again boosting the visibility of the brand over an extended period of time.  No amount of traditional advertising can achieve this for you at the cost associated with these promotional mugs.

•    These can also be customised to requirement and will suit the needs of the recipient without any problem.

Though these products come made of ceramic, plastic and acrylic, one type which makes for an excellent gift is the stainless steel travel variety.  This item can be designed in the manner the company wants and helps convey the message very effectively to the recipient.  They are more expensive but worth every penny as they are stylish and present a very favourable impression about your company.  These promotional mugs are fitted with a lid that is spill resistant and fits in snugly into all vehicle cup holders.  Its sweat proof design will ensure that there are no ungainly water rings and the superb insulation keeps the coffee warm for a long time.

Moreover its non-slip base guards against any accidents.  This gift is surely for the top honcho in your customer’s organization, who is always on the move and there is no better gift to keep reminding him about your company and brand.

Nobody gave advertising a chance when the idea spawned on the business world. People thought that a nice product needed no advertising and yet we forgot about the saying “public memory is notoriously short” and it needs high quality advertising to keep being in the public eye. One such method of being in the public eye is regularly disbursing promotional products. The promotional gifts help you in retaining your valued customers and also keep the brand name completely in mind of the buyers.

Promotional mugs, keyrings, mouse mats and pens are a few of the more fancied giveaways. In this light, the role of promotional mugs is being thought quite valuable. We know how coffee is perhaps the most eagerly awaited beverage. Yes there are those who wait to be inebriated with a sip of vodka and a pint of sherry but coffee appeals both to the teetotalers and the delinquents. It’s natural, that with time, coffee mugs of various quality and aesthetic appeal have come up. Most of these are genuinely blessed with creative whiff.

Now, if you try promoting your company through imprints and decals on the products, it’s again natural that your idea will soar in a big way. People are constantly looking out for their mug of coffee, just as they take their first sip, their eyes might fall on the beautifully imprinted name of your company. This will bring to mind an immediate thought of the company. Today, you can look to customize the gift by putting your promotional messages more effectively on them. The products can come with bigger, more stylish handles and at the same time they can also include fiberglass, acrylic, porcelain and other materials in the manufacturing.

We can supply you with custom promotional mugs. These can easily create the impression that you are looking for. These can be personalized as well. Today, the sky is really the limit when you think of what you can achieve in terms of style quotient. You can order bulk quantities and customize your chosen product with your logo or message.  You can also look for a caption content writer for the purpose of creating the best captions. Overall, this would create a quality memory in your clients, deals and franchise; the simple promotional mug can hence turn the table for your company’s branding and sale.

You can use tradeshows as a platform to use these giveaways. Also available are decanters, ice trays, beverage holders, coasters, mugs and steins. All of these can be used for the purpose of expanding your brand name and business in the most appropriate way.

We all know that mugs are effective promotional items. Promotional mugs are a safe choice because they are practical. They are used to serve coffee and other beverages; some use mugs as pen holders or containers for small items; and there are those who keep mugs as ornaments.

Mugs can bear any design - a company logo, the catch phrase of the moment, or the face of a politician. Mugs are so versatile that they can be customised with virtually any design needed to help the campaign.

Although the track record of mugs as promotional products is consistent, it is not fool proof. Like the product being carried by the campaign, the promotional products need to be appealing as well. Here are a few simple ways to ensure that the mugs will be received favorably by the public:

The promotional mug design should be consistent with the campaign. From the design to the colour, they should reinforce or complement the overall theme of the product it supports. If the product being marketed is an established brand of chocolate for instance, the product logo may be sufficient. Set against a neutral or color associated with the chocolate brand, the logo design looks elegant and uncluttered.

The mug design and form should aim to please the product’s target market. A whimsical take on classic paintings is a clever option for products that cater to students and young professionals. Vintage designs will appeal to the trendy and fashionable set. The mature market will appreciate classic and simple designs.

The material of the mug is equally important. Promotional mugs come either in ceramic, bone china or acrylic. The main advantage of acrylic is cost and durability. Plastic is cheaper and is not prone to chipping or breaking unlike ceramic and china. The downside is that it can look cheap if not designed properly.

The form of the mug helps generate interest in both the mug and the product it represents. The form of the mug may be given feminine curves or have certain details embossed to give it a twist. An embossed detail or a certain texture can help acrylic mugs look like ceramic ones.

Promotional mugs are extremely versatile they can literally be molded into anything to help sell a product without losing their functionality. This comes in handy since mugs are products themselves. They need the public to want them in order for them to effectively sell the product they represent.

The aroma of hot coffee will do things that an alarm clock will fail to do…instantly wake you up! Everyone needs a cup to start the day. A mug of chocolate, tea or coffee before starting a working day is a habit that people cannot break.

Businesses who are looking for suitable promotional products should consider a promotional mug. Because of the coffee craze, a mug is constantly used. An average person is known to drink coffee three to four times a day. Many people would continue drinking throughout the day. They would constantly reach for a mug while doing their work.

People these days are always on the go…always hurrying. It is customary for a busy person to skip breakfast. They would just grab a hot drink and head out of the door. A promotional travel mug will be appreciated by your customers and employees as instead of gulping the drink, they can now bring it to the car or anywhere else they want to go.

The low cost of promotional mugs is a plus for the promoting company. The marketing budget can be extended to cover a wide target audience. A cheap and ordinary looking mug can be made unique and attractive with imprinting. A colorful logo imprinted on the mug will increase its perceived value. These inexpensive but attractive travel mugs will do as trade show giveaways. But if you want to give your employees their very own travel mugs you might want to upgrade and consider a stainless steel one. This gift would show how much you value their contribution to the success of the business.

A promotional travel mug is highly functional - customers and employees will appreciate the company’s thoughtfulness of giving them travel mugs every time they reach for their drink. Because promotional mugs are used several times daily, the company message will be viewed by the user several times daily too. This would mean that the company message will be engraved into the minds of the user.

A travel mug is handy and transportable which makes it a suitable promotional product. It can be conveniently carried by the user anywhere he goes. A promotional mug in the car will be noticed by other people. If the user sets the mug on the desk or carries it anywhere in the office, it will surely be spotted by co-workers. The company name and marketing slogan is circulated therefore company name recall is generated.

Coffee is one of the top ten favorite drinks in the whole world. It also has a high ranking on the list of antioxidant sources. As coffee is consumed daily not only once but several times, coffee drinkers are assured that they receive the antioxidants needed by their body.

This is probably the reason why a promotional mugs rank high on the list of promotional products. If you were to give a gift, you would naturally choose something that the recipient would love. If you would give a promotional product to a customer, to a business associate or to an employee you would think of something that would be associated with something they like.

And since coffee is a “must drink” for people from all walks of life, a promotional mug would be the best option for a company courting the patronage of clients and the dedication of employees. A sip of coffee would start the day of any individual. This dark, aromatic brew will wake a person up. A sip of coffee from a favorite mug would put a person in a good mood. The sensory experience of sipping the hot aromatic brew, feeling the warmth of the mug and at the same time being charmed by the message or the picture on the promotional mug would offer a respite from bedlam brought about by a busy working day.

A company who has taken careful consideration of the most suitable promotional product would know that offering coffee drinkers a receptacle for their favorite drink would put them in good light. Every time these coffee drinkers take a sip, they will be reminded of the thoughtfulness of the company. Hence, a good customer-company relationship will be created.

Coffee drinkers are known to reach for their mug anytime of day. At home, the promotional mug will remind the user of the company brand. Visitors will notice the mug and take note of the imprinting thus company exposure will be generated.

In the office, promotional mugs will constantly be displayed on top of a desk or carried by the user around the office. The clients and colleagues will become aware of the attractive mug as well as the imprinted company logo and marketing slogan.

Because of the constant need for coffee, the mug may be carried and used anywhere, in the car, on the park, in the gym and just about anywhere. This is a big plus on the company’s goal of creating brand awareness. The company message will be relayed to many people with just a single mug.

This is the era of the promotional mug. If you are thinking about what item to use in your promotional campaign, look no further than your desk or breakfast table. Your trusty coffee mug is the future star of your campaign.

This may seem ironic as promotional items should be novel or interesting. Mugs are very ordinary and utilitarian. So why choose a dependable old mug as your promotional item?

In case you have not noticed, we live in a coffee crazy world. There is a Starbucks or some other coffee chain everywhere we turn. Coffee shops are sprouting faster than mushrooms after a thunderstorm. Drinking coffee evolved from a morning habit to a lifestyle. We live in the Latte generation.

The coffee lifestyle has affected the design and materials used for mugs – this revolution created a need for diversity and a hint of luxury.

Urban warriors and students are always on the go. The fast pace of their lifestyle created a need for spill-proof mugs. Spill-proof mugs have rubber lined covers designed to keep coffee in even if it is accidentally toppled. Most spill-proof mugs come in 500ml and 1 litre sizes, plenty enough caffeine to perk up anyone. For the more discriminating , insulated mugs and mugs with heating pads plugged into a desktop’s USB port have became de rigueur.

Coffee chains became popular not just for their coffee -their merchandise easily wins customers as well. Signature spill-proof and ceramic mugs became status symbols. Albums featuring songs played in their coffee shops, known as coffee music, created a niche in the music industry.

Promotional mugs can easily coast and take advantage of this new found fondness for one of the oldest beverage in history. With the right design and materials, promotional mugs can easily cross-over from give aways to collector’s items.

The great thing about using mugs as promotional items is that they have a legitimate use. Unlike pens or caps, mugs have a better chance of being considered useful and a waste to throw away.

One other good thing about mugs is they are like a canvas. The designs and embellishments possibilities are infinite.

This is the best time to use mugs as promotional items. In the Latte generation, you can never have too many mugs.