Get Mugged using Promotional Mugs
This is the era of the promotional mug. If you are thinking about what item to use in your promotional campaign, look no further than your desk or breakfast table. Your trusty coffee mug is the future star of your campaign.
This may seem ironic as promotional items should be novel or interesting. Mugs are very ordinary and utilitarian. So why choose a dependable old mug as your promotional item?
In case you have not noticed, we live in a coffee crazy world. There is a Starbucks or some other coffee chain everywhere we turn. Coffee shops are sprouting faster than mushrooms after a thunderstorm. Drinking coffee evolved from a morning habit to a lifestyle. We live in the Latte generation.
The coffee lifestyle has affected the design and materials used for mugs – this revolution created a need for diversity and a hint of luxury.
Urban warriors and students are always on the go. The fast pace of their lifestyle created a need for spill-proof mugs. Spill-proof mugs have rubber lined covers designed to keep coffee in even if it is accidentally toppled. Most spill-proof mugs come in 500ml and 1 litre sizes, plenty enough caffeine to perk up anyone. For the more discriminating , insulated mugs and mugs with heating pads plugged into a desktop’s USB port have became de rigueur.
Coffee chains became popular not just for their coffee -their merchandise easily wins customers as well. Signature spill-proof and ceramic mugs became status symbols. Albums featuring songs played in their coffee shops, known as coffee music, created a niche in the music industry.
Promotional mugs can easily coast and take advantage of this new found fondness for one of the oldest beverage in history. With the right design and materials, promotional mugs can easily cross-over from give aways to collector’s items.
The great thing about using mugs as promotional items is that they have a legitimate use. Unlike pens or caps, mugs have a better chance of being considered useful and a waste to throw away.
One other good thing about mugs is they are like a canvas. The designs and embellishments possibilities are infinite.
This is the best time to use mugs as promotional items. In the Latte generation, you can never have too many mugs.
Tags: Corporate Gifts, printed mugs, Promotional Mugs, Promotional Products
September 2nd, 2008 at 5:09 pm
Muggs are truly one of the most widely used promotional gift. And that’s not a bad thing, after all they’re extremely useful. However, since there are so many of them available, it’s even more important that you choose a good mug design, and an even better designed brand name on it.
September 2nd, 2008 at 7:00 pm
Mugs are quite popular now days. It is widely used as a promotional gift. They are so useful in day to day life use them for a cup of coffee and even have a brand name on it, there is a Varity to choose from mugs of different shapes and sizes are available in the market.
September 2nd, 2008 at 7:34 pm
Promotional mugs with different colours can attract customers easily.They are very useful in our day today life.
September 3rd, 2008 at 7:56 am
I can say that mug is a traditional promotional gift and yes it was widely used as promotional gifts… to me it’s the very basic of promotional gift and will always be the great way to promote your company profile.
September 4th, 2008 at 5:36 am
I can be agree with you Charlie. What I know a mug is really traditional promotional gift but you still can use it. To make it more unique I think its better for us to find out the newer shape of mug. You can get various shape at the shop out there. That can look more interesting.
September 4th, 2008 at 11:40 am
Oh, I really love coffee. Yeah, I’ve used several different mugs every morning.
Because their design and shape could motivate me to start my days!
Most of the mugs are gifts from corporate gift, promotional gift and I bought
when travel to other places. I agree with Charlie. Even mug is a traditional promotional gifts it really great. Why? Because everyone uses mug daily and it’s one of the must have items in
our house, isn’t it.
September 4th, 2008 at 10:45 pm
I like mugs more than umbrellas,pens and t-shirts,since they are more useful and people will not just throw them away.This way the customer will be intrigued more.
September 7th, 2008 at 12:32 pm
I like mugs too and what goes in them. A promotional mug is a good idea because we all use them and see the message that is printed on them. The more colourful, the more it will get noticed.
September 7th, 2008 at 3:23 pm
I totally agree with the comments made above. A mug is not only useful to your potential customer but represents a great promotional media for your company for 2 reasons: the potential for great creativity of the promotional message on the curve surface of mug and its relative longevity and shelf life.
September 7th, 2008 at 3:38 pm
Using mugs as promotional material will atract more customers,and will make them happy,because the mugs are used daily in our lifes so are very useful.
September 7th, 2008 at 4:55 pm
Well mugs for a promotional campaign can be a good idea as mugs can be memorable as they are used in day to day life and also the mug can be used as a decorative piece. Overall mugs can be used in various ways from day to day use purpose or as a memorable momentum
September 7th, 2008 at 7:11 pm
Mugs are a great tool for a promotional campaign as andrew said. But you have to make sure that you’re giving them to the right people. If you have a booth set up and you have the mugs out to give or take, don’t give or let children take them. They will most likely lose, break, or waste them.
September 7th, 2008 at 7:31 pm
I believe many girls and kids really like mugs. Some promotional item like mugs really can help people to remember them. As that mugs, must be have something like picture or design that pinpoint to their company. Its good. Many company in my country use this method. Its work and increasing their sales. So far, if you run big company, try to use thid way. Believe, even your staff and kids like it if you manage to make cute and interesting mug as promotional item. Some tourist company also use this method and sell it as souvenier.
September 8th, 2008 at 10:39 am
Yeah Titan, I agree with you, mugs make a great marketing tool, after all its the first thing we pick up when we open our eyes in the morning. If you have a vibrant logo on the mug, it becomes a conversational piece. There are times when a customer would be proud to associate with promotional mugs. for example if you had one with an apple logo or a playboy mug wouldn’t you be proud to show it off. I think that promotional mugs are the most versatile and efective way of promoting one’s company.
September 8th, 2008 at 1:39 pm
I love to drink coffee. But i have not used any coffee mugs. I have seen in a local tv channel presenting mugs for the contest winners. Only i now i understand the importance of coffee mugs. The pleasant writings, art or logo placed on the mugs will give an aesthetic sense when we live a mechanical and fast paced life. Its good will give a look of luxury too.
September 8th, 2008 at 3:54 pm
I agree with Anthony. We need to find newer mug shapes for a more “modern” look at this traditional promotional gift. Imagine, mugs has been around for a very long time and used as gifts is a common practice since kindergarten with the typical decorated mug kids give to parents on a special days.
September 10th, 2008 at 1:36 pm
I think most of us will be very happy to receive a mug. Instead of other promotional products, mug is the best give away as a promotional products. Since mug got much surface area, it can be design nicely and can give a good impacts to the receiver. Second to what Susanne said, mugs must be decorated so that anyone will love to receive it.
September 11th, 2008 at 2:42 pm
If you ask me what makes mugs a strong marketing tool? I would say its daily and constant use. It is an excellent way to advertise company into homes and offices and for constantly hammering it into the minds of your clients to market a company name.
September 16th, 2008 at 10:33 am
I think Promotional Coffee mugs are one of those items that is going to be around as long as people in offices continue to drink their daily coffee! Deshkar is spot when he speaks about the advantage of mugs being their constant use and exposure from day to day.
September 16th, 2008 at 10:44 am
And the other reason is, mug become the first thing that saw by people when they’re wakeup from their sleeps. As we know that many people recommanded us to drink much and 90% people will use mug for get their favorite drink.
September 17th, 2008 at 9:50 am
Well said Rickie, i too believe that mugs are very popular and why shouldnt we use them for promotion then? Not too expensive and once you give them out, people will keep them and use them alot. This is great advertising as the company will come to their mind and it builds loyalty, an important thing.
September 17th, 2008 at 11:28 am
Promotional mugs really do a good marketing for the company.People remember companies which gives out use full gifts.And promotional mugs are used daily by customer for their favorite drink & will also be loyal to the company & next time will buy the product from same company.
September 22nd, 2008 at 6:26 pm
First of all the heading of this article is very funny.
And I agree with most of them that they act as a medium to promote products as they are widely used by various people as well as common people.
This is a very effective way to promote the product and are used by various companies.
September 23rd, 2008 at 12:48 pm
Nice way to put it actually…
Mugs as we all know holds a special place in our hearts. Imagine sipping coffee on a winter evening along with your loved ones, its really something. That’s where business institutions utilize there marketing prowess and do a promotion and it actually works.
September 23rd, 2008 at 1:53 pm
nice article…promotional mugs with different colors attract more people and it is important to grow up the business….in that way the company gets more consumers and gets more profits…
September 23rd, 2008 at 2:26 pm
Mugs for an advertising campaign a good idea may be that the shells can be memorable, because they are used in daily life and even the shell can be used as a decorative element. The shells can be in different ways from one day to the object or use as a memorable swing.
September 26th, 2008 at 7:37 am
If you go to any town in this world. At least, one company or store will give mugs as promotional gift. Especially for some drinks company like coffee and tea. Most of them will use mugs right? To be honest, as customer, i always attracted with this kind of promotion. Usually its happen for some event depen on some town and season. Its nice and i like it!
October 1st, 2008 at 2:21 pm
Mugs are often used until broke or a new one is found to replace it. For this fact the best mugs are the ones that have a closed top lid, giving them possible use in more places such as the car where the user can then have no worries of spills and will equate the good quality of the mug with the quality of your company.
October 1st, 2008 at 6:06 pm
The best thing about mugs as promotional items is that they have a legitimate use. The mugs should be attractive so as to attract customers.
Even the cost is not that high. I being a coffee lover would love to drink my coffee in an attractive mug, with some beautiful printing.
November 24th, 2008 at 2:36 pm
Mug up man with Nescafe mug. If it is your company mug in your friend’s hand, you would be proud of it. Each time he ask coffee, mug reminds you and your company. Who dares to buy products of other company then.