Promotional Travel Mugs
The aroma of hot coffee will do things that an alarm clock will fail to do…instantly wake you up! Everyone needs a cup to start the day. A mug of chocolate, tea or coffee before starting a working day is a habit that people cannot break.
Businesses who are looking for suitable promotional products should consider a promotional mug. Because of the coffee craze, a mug is constantly used. An average person is known to drink coffee three to four times a day. Many people would continue drinking throughout the day. They would constantly reach for a mug while doing their work.
People these days are always on the go…always hurrying. It is customary for a busy person to skip breakfast. They would just grab a hot drink and head out of the door. A promotional travel mug will be appreciated by your customers and employees as instead of gulping the drink, they can now bring it to the car or anywhere else they want to go.
The low cost of promotional mugs is a plus for the promoting company. The marketing budget can be extended to cover a wide target audience. A cheap and ordinary looking mug can be made unique and attractive with imprinting. A colorful logo imprinted on the mug will increase its perceived value. These inexpensive but attractive travel mugs will do as trade show giveaways. But if you want to give your employees their very own travel mugs you might want to upgrade and consider a stainless steel one. This gift would show how much you value their contribution to the success of the business.
A promotional travel mug is highly functional - customers and employees will appreciate the company’s thoughtfulness of giving them travel mugs every time they reach for their drink. Because promotional mugs are used several times daily, the company message will be viewed by the user several times daily too. This would mean that the company message will be engraved into the minds of the user.
A travel mug is handy and transportable which makes it a suitable promotional product. It can be conveniently carried by the user anywhere he goes. A promotional mug in the car will be noticed by other people. If the user sets the mug on the desk or carries it anywhere in the office, it will surely be spotted by co-workers. The company name and marketing slogan is circulated therefore company name recall is generated.
Tags: printed mugs, Promotional Mugs, promotional travel mugs
September 23rd, 2008 at 8:21 pm
the promotional mug has got a very prominent role to play in marketing . its an easy as well as effective at the same time cheap way to promote companys name. people will notice if something is etched on a cup on the table or in the car.
September 24th, 2008 at 3:52 am
I agree with benji in his assessment about the prominent role that promotional mugs play in marketing. It’s a very effective way for companies to advertise their businesses long after the customer or employee has left the facility.
Not only does it bring goodwill by giving this item away, the advertisement value of the mug is huge. Day in and day out customers will see the advertisement on the side of the promotional mug and keep its message in the back of their minds.
So when they were out and about doing their normal business and are in need of a product or service is not surprising that they would turn to the company that is so familiar with.
Plus considering the cost, it’s amazing that more companies don’t invest in this form of marketing.
September 24th, 2008 at 6:17 am
Rightly said Benji, promotional mugs are no more a good and best option to be used as marketing material. THey were effective in the beginning we this entire promotional marketing things kicked out. But now they are seen as cheap thing.
September 24th, 2008 at 4:32 pm
I totally agree with the writer of this article. I’ve received a promotional travel mug that I keep with me in the car and in my office. I must say that a lot of people were very interested in it and a few go out and bought same mugs (I received it from a coffee shop and it’s the type of mug that keeps the coffee warm and you have the option to “charge it” in your car’s 12v socket - so it’s not seen as a cheap think as dheeru said). That being said, I think it was a very smart move to offer somebody a free mug with your company logo because he/she is a regular customer, but you have to think outside the box. They had USB mugs also, but I preferred the car version
September 26th, 2008 at 7:18 am
ehm, i agree with this article too. Todays, many company and some individual use mugs as their promotional gift. I like it because i always get it. Its good especially when that company run some promotion every season. So, if any company want to promote their company, using mugs really a good option. Umbrella and pen also a popular choice.
September 27th, 2008 at 10:34 am
Well I really agree with benji as he said “the promotional mug has got a very prominent role to play in marketing” Here is the one thing is that as you put it as you take it and as you behaved with it at any where but some one who is follow you will have great grip in look to you and yes the mug might be include in it what you are using.
Yes, its may be indirect promotion by you out of your knowledge.
September 30th, 2008 at 10:44 am
Promotional mugs are really suitable in promotions since a lot of people loves coffee and anywhere you go people tends to buy coffee no matter how busy they are. Coffee have stimulants and it is considered as one of important things that people could not go without. They say that people who choose promotional mugs as method of advertising is really very effective since people tends to recognized the name as they have been using it for years already. So in order for you to make your customer feel better promotional mugs is a good choice
September 30th, 2008 at 2:37 pm
Mugs are good for promotion, almost like the pens. They are very transportable and you use them one time a day for sure, which is great for the advertising company. I think travel mugs are not very popular among the people, and they will have success in advertising if a logo of the company is on them.
September 30th, 2008 at 7:01 pm
My friend didonko is absolutely right , i mean yes, mugs are transportable and they are often used. Customer feels that a mug is really beneficial in day to day life. For example coffee mugs are so popular among people.
so as per my opinion its a amazing way of promtion.
October 1st, 2008 at 1:57 pm
I agree with nicky as well as the others that promotional mugs are a good investment. The best way to go with this avenue of advertising is to get some kind of catchy slogan on the mug, not simply something that is mundane such as your company name alone. People are more likely to show off a coffee mug with any kind of silly pun engraved in it.
October 1st, 2008 at 5:59 pm
i second nicky’s valid point that coffee mugs indeed prove useful as they are portable…. when one picks up his steaming mug of coffee when he is fresh out of bed in the morning he notices the logo or whatever regarding the company….the company gets imprinted in his mind because in the morning only our minds absorb max info compared to weary evening minds….. and when uses it at cafes it gets many more eyeballs….
October 3rd, 2008 at 2:13 pm
The World just love coffee now. And they love it everywhere, on the go as well. A practical travel mug can be a good way to promote your brand amongst people who are often on the go. A mug can come in different colours, and have enough room to place a big enough logo on the side, or around it. Maybe some will even envy the owner, it they have a good looking mug.
October 7th, 2008 at 8:18 am
Are you a business man or woman? If yes, are you always on the run? Need your coffee in the morning to help wake you up? If you answered yes, than the first thing you grab in the morning is that travel mug. Next, you check for the logo on the mug and thank them for waking up your lazy butt. Finally, after drinking your coffee, you are in aww as you are impressed with the design of your mug. In fact, you decide to order several more mugs.
October 10th, 2008 at 10:40 pm
Another benefit of giving away travel mugs is that they well..travel!
You just expanded the reach of your brand name beyond someone’s desk or kitchen cupboard. Because of the nature of the product, your travel mug could end up literally anywhere in the world. If there’s one promotional item deserving of an accolade for its potential scope, it’s this one in my opinion.
October 28th, 2008 at 7:16 am
I like if someone give me travel mug as a gift. One of the reason is I love hot drinks. On this topic, I agree with Andrei Buiu and Kayy.
From my observation, this travel mugs not only use for travelling purpose. Anyone who like hot drinks could bring travel mug with them. By doing this, they could have it anytime at everywhere such office, college and etc. The benefit is they could save money too. No need to order any drinks during the break time at the canteen or cafe.
November 3rd, 2008 at 7:43 am
Pretty good site. The articles have the real punch. The topics discussed have depth and not generalised. Te articles are well spoken on al promotional gifts and products.
November 3rd, 2008 at 8:41 pm
This item is one of the best. What better way to have exposure than a travel mug. As Kayy put it. it travels! You audience has just ben expanded by the use of such a simple item. Its an item that also due to its durablity continues to work for you for many years to come. Just like regular mugs at home, people never throw these out. I know I don’t! To sum it up, it’s useful, simple and effective.
November 20th, 2008 at 2:39 pm
Thursday I was searching for blogs related to Web Promotion and specifically trade show promotional products and I found your related blog.
November 25th, 2008 at 5:27 am
Starting of day without a mug of coffee is impossible for me and I think same for all as well. And attractive design on mug remains in our mind for whole day that we see in morning. I think one of the best marketing idea it is. While travelling we miss that mug and see another one and it gets printed on our mind.