Argon Promotional Products and Promotional Gifts. » printed gifts

With the global recession in full swing, marketing spends have drastically been cut and everybody is having a tough time reallocating resources for their branding campaigns.  The approach now is more on selective and focused marketing rather than a broad based random advertising campaign.  So the more expensive promotional campaigns are now being given the pass in favour of low budget, low profile advertising and promotional gifts are making their presence felt in helping a brand really stand out.

Some very good products like desk sets and other attractive corporate gifts are at hand to ensure that even your low budget campaign, when directed at the right people can pay you very good dividends.  Moreover, the perceived value of some of the products available permits them to automatically qualify as top end gifts and this is of great benefit in times like these, when the economy is slow and every penny counts.  It means that you get more for less and as far as the customer is concerned, he is also happy to receive them thanks to his enhanced perception of such items.

This perceived value of a promotional gift gets a big fillip if you can match it with the utility requirement of the recipient, meaning the customer would have anyways purchased the item if it were not gifted to him by you. You can imagine the gratitude and recollection for your brand in such a situation and this becomes a classic case of making the best use of your available resources to come out with a win-win for everybody.
Other promotional gifts include business bags and luggage and these are again perceived to be of high value, especially the branded ones.  For a corporate professional, they are always welcome and are worth pursuing.  Some other luxurious items are Waterman pens and watches and these have always been well received.  They have high price tags and can be given to only your premium customers.  In terms of perceived value, another item that comes to mind is branded golf luggage, though this is not something that is often distributed due to its specific function.  Silver plated gifts also make for excellent corporate givaways as they have an exclusive feel about them.

It is thus clear that it is not always necessary to only go for big bang advertising blasts and splurge a lot of money in the process.  Knowing the customer’s preference and adapting your purchase of promotional gifts can possibly give even better results than the traditional form of advertising.  A freeze or cut on ad spend is not therefore a bad thing after all.  It forces you to come out with out of the box ideas and use your resources in the best manner possible and if at the end of it you are successful, then you would have done your job as a responsible company employee.

Branding Technique:

The effectiveness of promotional gifts as a marketing strategy has been tested time and again. Along with the right promotional product, the branding technique is vital to the success of any advertising campaign. Argon Promotions is a reliable distributor of over 5000 promotional products using state-of–the-art branding equipment. Your chosen product can be pad or screen printed, embossed or embroidered or silver or gold foiled for a more classic look.

Pick Products that Connect with your Target Audience:

Knowing your target market is essential in picking the right promotional gift. If your target customers are school children it would be useless to give them conference folders or even the simplest key ring as this items will be of no use to them. The aim of promoting the company will be lost as these items will not appeal to the recipients. In the same manner, a cuddly teddy bear if given to a marketing manager or another business executive will not generate name recall as there is a good chance that the toy will be given to children.

Choose promotional gifts that would remind people of the nature of your business. For instance, a key ring in the shape of a car is a suitable promotional gift for a car dealer. Aside from its usability, every time the key ring is used, the user will be reminded of the service you offer.

Ample Area to Imprint the Company Message:

A promotional item attractively imprinted with the company name and marketing slogan will effectively do the task of advertising the company. A printed umbrella is a good promotional gift as it provides ample space. Moreover, an umbrella would provide maximum company name exposure as every time it is used, people will notice the imprinting thus conveying your message to your target market.
Know the Items that Most People Like to Have:

Take note of the current fashion trend as this would be a very useful hint in your choice of promotional gift. Knowing the preferences of your target audience will ensure a successful marketing campaign. If you know that your potential customers would be happy to receive caps or T-shirts then give them one. Gifting them with cheap electronic gadgets will not serve the purpose of generating name recall if the gadget will just be tossed in a dark corner. But then again if you still find picking the right item a daunting task, you can enlist the assistance of a market research group to help you decide on the most suitable promotional gift.
Join Trade Shows:

Joining trade shows is an opportunity for the company to showcase its products. The key to a successful trade show is the number of visitors in your booth. A steady flow of visitors will be assured with the distribution of promotional gifts.  A word of advice though- as some people come to trade shows to avail themselves of the giveaways, it would be wise to give your promotional gifts after you have delivered a short spiel on your company products otherwise, the purpose of making people aware of your company will be lost.